Tea done properly is a thing worth celebrating.

And that’s what our new TV advert is all about – celebrating the simple joy of a proper brew (here it is in case you haven’t seen it).

We put a lot of love and a fair bit of silliness into it. Hence the giant inflatable teapots, somersaulting teaspoons and aeroplanes.

It was shown on TV or the first time on Sunday. And you might think that, for people who work at a company, that kind of thing isn’t very exciting.

By the time an ad makes it to the telly, lots of the staff have seen it already – and anyhow, isn’t it just a marketing push?

Well, you wouldn’t know it. Pretty much everyone at Yorkshire Tea Towers was tuning in on Sunday night for the launch (it was shown during Mr Selfridge on ITV). Spouses and partners were politely asked to pay attention and volume buttons were prodded excitedly.

It helps that so many of the staff are in the ad (“Ooh look, there’s Will from tea buying”).

But it’s also because we’re very proud of it.

We hope it shows just how much we're in love with tea, and how enthusiastic we are about making it properly.

We're celebrating the joys of tea, and we want to share that with Yorkshire tea drinkers. Tell us what you're celebrating and we'll see if we can help it to go with a bang: Celebrate with us.